Réalisation du designer britannique Dave Richmond, un énorme coup de coeur pour le superbe traitement graphique totalement noir des packagings de la gamme de produits Selfridges & Co dont la distinction se fait par leur forme et leur nom inscrit dans des couleurs reflétant leur contenu. Sobre et épurée, découvrez toute la gamme en images dans la suite !
Plus de détails en images dans la galerie
Description originale
A re-branded food range that echo the store’s forward thinking and contemporary attitude towards retail. Although there were over 100 own brand products within the store it was somewhat unrecognisable and lacked shelf presence. Our approach was to create a range that was unique; that did not follow any traditional sector cues. Colour coding everything black would make an incredible statement with only the type to reflect what was inside for example strawberry jam would have pink type. The typeface used was trade gothic range left and all the same point size across the range where possible. This ensured clarity and uniformity.
Design by Dave Richmond & via
simple design and great result, love it !